Why Diets Don't Work

(And no, it’s not because of a lack of willpower, commitment, nutrition knowledge, or discipline)

THE Struggle IS REAL

Countless men and women have good self-control and success in many parts of their lives, yet feel stuck with their relationship with food and body.

Your brain is constantly hijacked by thoughts of food and weight, leaving you with less energy to invest in your life.
You are AWARE of unwanted eating habits, but you don't know HOW to actually change how you think and do food.
You struggle with consistency with healthy eating regardless of how much you know about nutrition.
You're exhausted from gaining and losing this weight, again and again.
When feel defeated when you look in the mirror (no matter what you tell yourself, or how much you try to stop comparing yourself to others).
You can't shake that all-out-or-nothing mentality towards eating.
You're tired of obsessing over your weight but the only way you know to lose weight is via dieting.
Everywhere you look, you are constantly bombarded with the pressure to be thin.

YOU'VE TRIED Everything WITHOUT SUCCESS

Rigid diets are exhausting and never get to the root of your unwanted eating behaviors (or make it worse!).
Accountability systems end up losing momentum in the long term and not working out.
Following all the rules about what you "should" be eating only leaves you more confused (regardless of how much you know about nutrition).
Eat less, exercise more? Suuuuuuure...
Tracking is SUPER annoying. And, as soon as you stop: game over.
Restricting your favorite foods only increases urges to binge or cheat.
You're "good" for a while, but eventually you fall off the wagon...
Tapping, therapy, and dietitians haven't helped pull all the pieces together.

YOU'RE Not Alone: DIETING DOESN’T WORK FOR WEIGHT LOSS

Nearly 50% of Americans struggle with their relationship with food.
9 out of 10 US women are unhappy with their appearance.
An unbelievable 96%-99% of those who diet regain the weight within 5 years
Two-thirds of people who embark on weight loss efforts regain more weight than they lost.
An estimated 108 million Americans are on a diet.
Many feel hopeless about building a "normal" relationship with food and lose the weight for good without dieting.
A part of you knows that dieting doesn’t really work but like many, it's all you know.

DIETING TEACH US TO Not EAT AND LEADS TO DISORDERED EATING

Binge eating
Chronic yo-yo dieting and weight fluctuations
Constant feelings of guilt and shame associated with eating.
Preoccupation with food, weight, and body image that negatively impacts your quality of life.
Decreased self esteem and toxic beliefs about the self, the body, and food.
An enduring disconnect and lack of trust with your body and innate hunger fullness cues.
Dealing with rigid rituals or rules related to eating.
Avoiding a type of food or food group.
Laxative, diuretic, and enema misuse.
Skipping meals
Using exercise, food restriction, fasting or purging to "make up for bad foods" consumed.
Poorer coping skills, increased stress, irritability, and increased anxiety.
Risk of eating disorders…
....AND obesity!

DIETS SET YOU UP TO Fail, LITERALLY...

Research as far back as WWII repeatedly shows the process of dieting itself, independent of genetics, is a well-established predictor of weight gain. It is suspected as THE leading cause of weight gain in this country.

Diets don’t work, but it’s not your fault, and there’s a way to have a healthy relationship with food AND lose weight moving forward.

You Are Not Broken!

You are simply operating in a broken system created by our diet-obsessed culture…

The world teaches you to diet because weight loss promises love, ultimate happiness, acceptance, success, and more.
Dieting is a form of starvation, which increases the biological cravings that force you to eat to protect you from starvation.
Cravings, deprivation, and other psycho-physiological tolls lead to predictable overeating or bingeing.
Overeating during a lowered metabolism state from dieting leads to weight gain.
Rapid weight gain leads to frustration, self-loathing, and "what the heck" excessive eating.
The cycle repeats itself, each time your body learning and adapting, gaining 5lbs above your starting weight for each diet cycle you go on.

READY TO Stop THIS DIETING NONSENSE?

Diets don’t work. There’s a better way. Let us show you how you can eat without guilt, improve your health, and shed excess weight – without dieting.