Why Diets Don't Work

(And no, it’s not because of a lack of willpower, commitment, nutrition knowledge, or discipline)

THE Struggle IS REAL

Countless men and women have self control and success in many parts of their lives yet feel stuck with their relationship with food and body

Your brain is constantly hijacked by thoughts of food and weight leaving you with less energy to invest in your life
You are AWARE of unwanted eating habits, but you don’t know HOW to actually change how you think and do food
You struggle with consistency and somehow always find yourself right back where you started...or worse
You’re exhausted from gaining and losing this weight again and again
Every time you look in the mirror or see a picture of yourself you can't help but feel defeated (no matter what you tell yourself or how much you try to stop comparing yourself to others).
You can’t shake that all-out-or-nothing mentality towards eating.
You’re tired of obsessing over your weight…but everywhere you look you are constantly reminded of the struggle and how far you have to go.

YOU'VE TRIED Everything WITHOUT SUCCESS

Rigid diets are exhausting and never get to the root of your unwanted eating behaviors (or make it worse!)
Accountability systems ends up losing momentum and not working out.
Following all the rules about what you “should” be eating only leaves you more confused (regardless of how much you know about nutrition).
Eat less exercise more? Suuuuuuure…
Tracking is SUPER annoying and as soon as you stop - game over.
Restricting your favorite foods only increases urges to binge or cheat.
Tapping, therapy, dietitians haven’t helped pull all the pieces together.

YOUR'E Not Alone.

Nearly 50% of Americans struggle with their relationship with food
9 out of 10 US women are unhappy with their appearance
An unbelievable 96%-99% of those who diet regain the weight within 5 years
Two-thirds of people who embark on weight loss efforts regain more weight than they lost
An estimated 108 million Americans are on a diet
Many feel hopeless they can have a "normal" relationship with food and lose the weight for good without dieting

DIETING TEACH US TO Not EAT AND LEADS TO COLLATERAL DAMAGE

Binge eating
Chronic yo-yo dieting and weight fluctuations
Constant feelings of guilt and shame associated with eating
Preoccupation with food, weight and body image that negatively impacts quality of life
Decreased self esteem and toxic beliefs about self, body, and food
Disconnect & lack of trust with your body & innate hunger fullness cues
Rigid rituals or rules based around eating
Avoiding a type of food or food group
Laxative, diuretic, enema misuse
Skipping meals
Using exercise, food restriction, fasting or purging to "make up for bad foods" consumed
Poorer coping skills, increased stress, irritability, and increased anxiety.
Risk of eating disorders
....AND obesity!

DIETS SET YOU UP TO Fail, LITERALLY...

Research as far back as WWII repeatedly shows the process of dieting itself, independent of genetics, is a well-established predictor of weight gain and is suspected as THE leading cause of weight gain in this country.

YOU ARE Not BROKEN!

You are simply operating in a broken system created by our diet obsessed culture…

The world teaches you to diet because weight loss promises love, ultimate happiness, acceptance, success, etc.
Dieting is a form of starvation which increases biological cravings to force you to eat. Your cells don’t know you are voluntarily restricting your food intake.
Cravings, deprivation, and other psycho-physiological tolls lead to predictable overeating or bingeing
Overeating during a lowered metabolism state from dieting leads to weight gain
Rapid weight gain leads to frustration, self-loathing, and "what the heck" excessive eating
The cycle repeats itself, each time your body learning and adapting, resulting in rebound weight gain while keeping you trapped because you don't know any other way to eat other than dieting

READY TO Stop THIS DIETING NONSENSE?

There’s a better way. Let us show you how so you can eat without guilt, improve your health, and shed excess weight – without dieting.