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Eating Psychology Coaching

Transform your relationship with food with ease using real experts, innovative programs, and our proven Diet Freedom Model™

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Improve Overhaul emotional eating, binge eating, or any other lifelong dieting struggles once and for all so you can lose weight WITHOUT dieting and step into the healthiest, happiest, authentic version of you.

Discover the 4 shifts necessary to be 100% control and peace around food, without fear of gaining weight, self sabotaging, or having to be perfect…

Our Online Nutrition Coaching Can Help You...

online nutrition coach

Step off the diet-binge in-control-out-of control roller coaster and feel confident and consistent with healthy eating

online nutrition coach

Stop eating your feelings and meet your true needs without turning to food.

online nutrition coach

Quiet guilt, shame, or anxiety around food so you can just eat NORMAL and feel great about it.

online nutrition coach

Remove thinking about food 24/7 and reclaim mental energy to pursue your wants and dreams that have been on pause.

online nutrition coach

Shift your negative, over-critical, bullying mind to be your greatest ally about food and self.

online nutrition coach

Remove fear of gaining weight or letting numbers on the scale dictate who you are or what you eat.

online nutrition coach

Restore trust in yourself and your body to know when to eat, what to eat, how much to eat -without dieting

online nutrition coach

Naturally gravitate towards eating healthy foods because you WANT to not because you "should" or "have" to.

online nutrition coach

Stop the body hate and feel like a confident bad*ss every single day.

online nutrition coach

Boost your metabolism to achieve your natural weight without rigid meal plans, tracking, or restrictive dieting tactics.

online nutrition coach

Wake up each day knowing with 100% confidence that food and body struggles are no longer part of your life.

online nutrition coach

Shift your intention of eating to FEEL good rather than BE good to lock in your long-term success!

Our Clients Love Their Sustainable Results

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Pody G

Dieting since she was 7 years old, Pody still struggled with food even at the age of 64. Her biggest fear was she would die young. Pody finally healed her relationship with food after struggling for more than five decades, lost weight, improved her A1c, and proved it's never too late to change!

Jayshree Testimonial
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Jayshree N

Jayshree struggled with an eating disorder and negative body image for almost 15 years. She felt hopeless, especially after her therapist told her she couldn't help her anymore. Today Jayshree is not in recovery, she IS recovered, living a life she honestly never thought was possible.

Weight loss success, online nutrition coach
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Shawn G

Shawn, the fitness guru, secretly struggled with binge eating, painful food and exercise obsessions, and a negative relationship with food since the 8th grade. Today Shawn actually ENJOYS healthy eating. Goodbye exercise or food punishments and HELLO family, health, and happiness!


When I found Shelby I was recovering from an eating disorder and 50 pounds overweight. I felt really stuck since I didn’t want to fall into old patterns but also wasn’t happy with the weight I was at. It took some time but I’m happy to say my outlook on weight, diet, and myself have totally changed. Shelby’s process completely shifted how I view myself, my size and my place in the world. I can’t recommend her enough. And yes, I have lost weight but that’s not the point here 😉 I feel like I am healed and truly free from my weight issues. And able to focus on truly living..

online nutrition coach

I just want to truly thank you for your support with everything. Prior to working with your coaching, I had been ignoring my health. It was easier to ignore taking care of my body and mind and focus on work then others. Today, I can truly say I put me first then everyone/thing else. I can look at food as nutrition versus comfort or the enemy. I have incorporated new foods, recipes, and lifestyles that I ENJOY! It’s no longer a stressful experience to manage my relationship food. You have made my BATTLE/WAR with food and my body end after 20 years! Thank you for everything you have done for me! You have truly changed my life and future!

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“Shelby has changed my life!”


Shelby has changed my life! She’s an amazing coach that knows what to say and makes you feel safe, and able to express your true emotions! Learning Intuitive eating has been a game changer for my mental health, outlook on life, and my body image. I was struggling with serious binge eating, and eating large amounts of sugar. I thought struggling was going to be my life forever. Now I feel in charge, and free to eat the foods I want and also trust my body to know what to do. I learned you can still look great and live life at the same time. I highly recommend going through this journey with Shelby!

weight loss success, online nutrition coach
Leah Hyman
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online weight loss program Section 4 Trustpilot, weight loss success

“Get to the ROOT of your eating & body stuff”


“What I love about Shelby is that she got to the root cause of my overeating and body image issues. So many other programs only deal with the symptoms of overeating via weight loss and exercise. Inevitably, I swing back into my old patters. Why? Because I didn’t deal with the root cause.

Shelby establishes routines and practices that address these root causes and conditions. So now, issues that I’ve struggled with for decades, are finally abating. Thank. You. Shelby.

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Andrew Watkins
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online weight loss program Section 4 Trustpilot, weight loss success

"A Pivotal Step In Healing Journey"


“I’ve struggled with an unhealthy relationship with food and binge eating disorder for over twenty-five years. I didn’t know if I could ever truly have a healthy relationship with food, but now I know that I ABSOLUTELY CAN! Working with Shelby was one of the best investments I’ve ever made in myself. The program is free of harmful “diet” culture and full of tools to help you peel back the layers of your beliefs about food in order to heal and have a much healthier relationship with food. Now that negative thoughts regarding food have lessened significantly thanks to my work with Shelby, I have a lot more time to do the things that bring me joy. My quality of life has improved immensely.


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Mary M

FEEL IN Control AND AT Peace

We combine the best online nutritionists with our proven process, the Diet Freedom Model™, to guide you step-by-step from dieting rock bottom to finding ease and normalcy with food, naturally leading putting you on the path to sustainable weight loss!

Ask Shelby

Shelby McDaniel, resource for 'online nutrition coach' services, online nutrition coach

Frequently Asked Questions

When searching online for a nutrition coach, it is important you know what kind of help you need to best support you in reaching your goals. Let’s clear the air.

A nutrition coach is a nutritionist or dietitian PLUS coach, counselor, mentor and motivator. They are professionals from diverse backgrounds and education who work with individuals and groups in a client-centered process to facilitate and empower clients to achieve personal health and wellness goals. 

Nutrition coaches advise on matters of food and nutrition but have an extra superpower in coaching. You could know all there is about food, but then comes that part where you actually have to do it and keep doing it. Coaching is the bridge between taking what you know, teaching you what you need to know, and putting it into action successfully. It is a critical component to losing weight, and what you need to feel supported at every level in becoming who you want to be by building the awareness, knowledge, skills, and mindset necessary for long-term success.

Dietitians, or registered dietitians, are state-licensed and highly trained in medical nutrition therapy which provides clinical care for conditions such as diabetes, pre-diabetes, metabolic diseases, or outpatient care which require the highest level of training and care plan. Think of an RD as an incredible resource for “treatment” for various diseases and weight struggles using laser-focused nutrition advice.

We need dietitians, we love dietitians! However, they are typically not trained on the psychology of eating unless they specialize in eating disorders, which isn’t super common. And even if they were, dietitians do not always have mentoring or coaching skills. (Trust me, I went to school for nutrition, I should know). Many of my clients have worked with talented dietitians before coming to me, but their work together simply didn’t go deep enough to get to their root issues with food and weight, their mindset around food and their relationship with food was still an issue. I personally have dietitians on my team but for clinical nutrition projects such as diabetes management for that very reason. It really takes a very skilled professional to help you with deep struggles with food and weight.

Our specialty! A Certified Mind Body Eating Coach is a nutrition coach that focuses beyond surface level food and weight problems and dives deep into how your life, emotions, and personal world influence why and how you do food. We focus ​on​ ​the​ ​fascinating connections​ ​between​ ​brain,​ ​body,​ ​and​ ​behavior.​ ​Simply​ ​put,​ ​​we know that what​​ you ​eat​ ​is​ ​only​ ​half​ ​of​ ​the​ ​story of​ ​good​ ​nutrition.​ ​

We recognize​ ​that​ ​challenges​ ​with​ ​eating,​ ​weight loss,​ ​and​ ​health​ ​are intimately​ ​connected​ ​to​ ​other​ ​primary​ ​life​ ​dimensions​ ​–​ ​relationship,​ ​family,​ ​work,​ trauma, ​sexuality,​ ​our search​ ​for​ ​meaning​ ​and​ ​fulfillment,​ life stress, work, ​and​ ​so​ ​much​ ​more.​ As these connections are made, action can be taken, healing can begin, and the dieting baggage naturally dissolves. No meal plan or macro counting can beat that!

Ultimately, all of this helps us help you to get to the ROOT issues behind your lifelong ​weight​ ​struggles, ​binge​ ​eating,​ emotional eating, ​body​ ​image​ ​challenges, and restrictive dieting cycles, no matter how long you’ve struggled.

Since we are getting to the root issues and not just giving you another band-aid solution- yes! Since we work​ ​on​ ​the​ ​places​ ​that​ ​are​ ​most​ ​relevant​ ​for​ ​you in your journey-yes! Since we are nutrition coaches with special superpowers – yes! We personalize our practical​ ​coaching techniques,​ ​results-oriented​ ​psychology,​ ​clinical​ ​nutrition,​ ​body-centered​ ​practices,​ ​mind​ ​body science,​ ​and​ ​​positive​, doable, and a ​compassionate​ ​approach​ ​to​ help you overcome your ​challenges​ ​with​ ​food​, body, and weight – once and for all! We call this the Diet Freedom Difference.

We live in a world where everything is moving online, giving you more options than ever to find good help. Therefore, it is important that you know what you need to reach your goals. Are you looking to get help with basic nutrition and weight loss, in-depth individualized care for your health and medical needs, heal deeper struggles surrounding food, body, weight, and your relationship with food, or a combination of? Your answer here can help you find the perfect fit for you! Do your due diligence – be sure your coach has professional training and experience, request to speak to your practitioner of interest prior to committing to any program or services if possible. Do their approaches align with your beliefs? Do you connect with this individual? Do they provide enough support for what you need? Do they have a successful track record? It is your health and life — make sure your gut says “YES!”

Are You Ready
To Experience Diet Freedom?

No matter how trapped you feel, our online professionals will empower you to resolve what feels like a lifetime struggle with food and weight, without taking a lifetime to achieve or gritting your teeth in the process.