Welcome to Diet Freedom

Escape the prison of emotional eating, binge eating, body shaming, restrictive dieting, yo-yo dieting and any other food, body or weight struggle that has been holding you back…

And step into your healthiest, happiest, and most vibrant version of yourself every single day with the help of an online nutrition coach…

Yes, you deserve this and you can have this, even if you’ve been battling with these issues for years or decades…

online nutrition coach

Discover the 4 shifts necessary to be 100% control and peace around food, without fear of gaining weight, self sabotaging, or having to be perfect…

THE Struggle IS REAL

Countless men and women just like you have self control and success in many parts of their lives. However, they’re stuck when it comes to their relationship with food and their body

  • Your brain is constantly hijacked by thoughts of food and how you feel about your body leaving you with less energy to invest in your life!
  • You are AWARE of unwanted eating habits, but you don’t know HOW to go beyond awareness and actually begin to change how you think and do food.
  • You find ways to lose weight and even feel in control for a time, but can’t stay consistent and find yourself right back where you started... possibly weighing more or in a post binge coma, feeling defeated, fat, confused, frustrated, and anxious about the weight.
  • You’re exhausted from gaining and losing this weight over the last years or decades and can’t shake that all-out-or-nothing mentality with your eating.
  • Every time you look in the mirror or see a picture of yourself you crumble at the sight of any fat or flaw (no matter what you tell yourself or how much you try to stop comparing yourself to others).
  • You’re tired of obsessing over your weight…but the numbers follow you around like a dark cloud every time you eat, dress, take a shower, socialize with others, constantly reminding you of the struggle you’re in and how far you have to go.

You’ve tried practically everything to become healthier on the inside and out, but

YOU'RE STILL Struggling

  • Rigid meal plans require too much time and energy and don’t get to the root of your unwanted eating behaviors (or make it worse!)
  • Every accountability system you’ve had in the past ends up losing momentum and not working out.
  • Trying to follow all the confusing rules about what you “should” be eating only leaves you more confused (regardless of how much you know about nutrition).
  • Eat less exercise more? Suuuuuuure…
  • Tracking your food is super annoying. However, the second you stop tracking the “bad” foods find their way back in.
  • Cutting your favorite foods only increases urges to binge or cheat.
  • Tapping, therapy, clinical nutritionists haven’t helped you pull all the pieces together. Consequently, you feel hopeless you can have an easy, nourishing relationship with food and achieve sustainable weight loss.

YOU'RE Not Alone.

  • Nearly 50% of Americans struggle with their relationship with food
  • An unbelievable 96%-99% of those who diet gain back the weight they lose within a year
  • 9 out of 10 US women are unhappy with their appearance
  • 81% of 10 year old girls experience a fear of being fat
  • An estimated 108 million Americans are on a diet
  • Nearly 70% of American adults are classified as either overweight or obese
online nutrition coach
online nutrition coach

Clearly, traditional approaches to food and body problems   Don’t Work. It’s time for an empowering way to resolve what feels like a lifetime struggle with food and weight.

Keep Reading...


The fact that you’re here looking for a solution tells me there’s a part of you that knows you are not put on this earth to struggle with your body and food…

I'm Shelby

Shelby McDaniel, resource for 'online nutrition coach' services, online nutrition coach


I know all too well the emotional weight of perfectionism, guilt, shame, and confusion around food, like you’ve got this dirty little secret you don’t want anyone to know about…

I had a strict and soulless regimen for eating. I measured and counted every bite of food. I worked out like the Hulk. Food and exercise thoughts took up every space in my brain.

My “healthy” eating created a body and lifestyle that looked good on the outside, but it was driven by false beliefs…

…by constant fear of getting fat.

As a result, one day I couldn’t take the anxiety, crying, and missing out on my life anymore and made the decision to leave the extreme fitness world and find my own way to health and happiness.

Online Nutrition Coach

Read my story.

Online Nutrition Coach

Online Nutrition Coach

YOU ARE Not Broken.

You are simply operating in a broken system created by our diet obsessed culture that is setting you up to fail!
  • The world teaches you to diet which wires your brain to binge, restrict, self sabotage, and stay obsessed with food and numbers...
  • Mainstream tactics cause eating to feel confusing, complex, and like another full time job, and leaves you completely dependent on apps, meal plans, and answers outside of yourself which will never lead to any sustainable outcome.
  • You are sold a nasty, outdated bill of goods in popular media about how to have the body you want by doing a bunch of nonsense, leaving you feeling defeated, you’re addicted to _______, and not good enough when you look in the mirror.
  • The diet industry 100% avoids tapping into your body wisdom, pleasure, trust, needs, emotions, mindset, a.k.a YOU - no wonder why 96-99% of people who lose weight gain it back within a year!

Fact: Teaming up with an online nutrition coach can help make eating simple again, or perhaps for the first time.


Let a professional online nutrition coach guide you through a proven process that beautifully resets your body and brain around food so eating is nourishing and naturally leads you to sustainable weight loss and permanent food freedom!

Even if you don’t believe in yourself or that success is possible just yet, know that I believe in you…

How Would It Feel To…

online nutrition coach

Transform your food desires from shameful to peaceful so you can eat what you want and feel great about it.

online nutrition coach

Remove toxic thinking about food all the time and restore eating to be simple and joyful again, or perhaps for the first time.

online nutrition coach

Step off the diet-binge-in-control-out-of control roller coaster, for good!

online nutrition coach

Have mental space and energy to pursue your wants and dreams that have been on pause.

online nutrition coach

Shift your negative, over-critical, bullying mind to be your greatest ally about food and self.

online nutrition coach

Remove the fear of gaining weight or letting the number on the scale dictate who you are and what you eat.

online nutrition coach

Restore trust in yourself and your body to know when to eat, what to eat, how much to eat.

online nutrition coach

Naturally gravitate towards eating healthy foods because you WANT to not because you "should" or "have" to.

online nutrition coach

Fall in love with the skin that you’re in and feel like a confident bad*ss every single day.

online nutrition coach

Boost your personal and metabolic power to achieve and sustain your natural weight effortlessly, and feel empowered in the process!

online nutrition coach

Wake up each day knowing with 100% confidence that food and body struggles are no longer part of your life.

Are You Ready
To Truly Experience Diet Freedom?

Speak to a professional online nutrition coach to learn how you can create balance, peace, and freedom around food and body the right way, and quickly!

(The approach we use has a consistent success rate no matter what you’ve tried in the past, how long you’ve struggled, or how hopeless you feel)

Our Clients Love Their Sustainable Results

weight loss success online nutrition coach
Play Video


For years Liz tried losing weight through restrictive eating and over exercising, leaving her body taxed, obsessing about food, binge eating, and feeling shameful about her body and self. Today Liz is losing weight, loving food and most importantly, loving herself!

weight loss success, online nutrition coach
Play Video


Kim thought all she needed to control her food crazed thoughts and lose the weight was a strict meal plan with a side of accountability. Today she has truly lost the emotional weight around food, lost physical weight, and feels like a completely different person!

Weight loss success, online nutrition coach
Play Video

Shawn Goonan

Shawn, the fitness guru, secretly struggled with binge eating, painful food and exercise obsessions, and a negative relationship with food since the 8th grade. Now for the first time in his life he’s actually enjoying eating and food is no longer controlling him!


When I found Shelby I was recovering from an eating disorder and 50 pounds overweight. I felt really stuck since I didn’t want to fall into old patterns but also wasn’t happy with the weight I was at. It took some time but I’m happy to say my outlook on weight, diet, and myself have totally changed. Shelby’s process completely shifted how I view myself, my size and my place in the world. I can’t recommend her enough. And yes, I have lost weight but that’s not the point here 😉 I feel like I am healed and truly free from my weight issues. And able to focus on truly living..

online nutrition coach

I just want to truly thank you for your support with everything. Prior to working with your coaching, I had been ignoring my health. It was easier to ignore taking care of my body and mind and focus on work then others. Today, I can truly say I put me first then everyone/thing else. I can look at food as nutrition versus comfort or the enemy. I have incorporated new foods, recipes, and lifestyles that I ENJOY! It’s no longer a stressful experience to manage my relationship food. You have made my BATTLE/WAR with food and my body end after 20 years! Thank you for everything you have done for me! You have truly changed my life and future!

The Diet Freedom Blog